So, $375,000.Ĭut that number again for overhead costs. Now, cut that number in half for the cost of the venue. Ask your speaker what kind of experience they can create for your audience and what the result will be.For example, if a seat at the conference is $500 per ticket, and they are going to have roughly 1,500 people attending, their gross budget is going to be around $750,000. I’ve found that the most powerful experiences combine content, interaction and team-building. There opportunities to get interactive and dive in. There’s a big difference between sitting and hearing lecture for an hour and having an experience that forever changes their world. What is the real ROI on the food, or a fancy hotel conference room vs. Also, consider a full cost accounting of your event. So if you have a a company of 5000 people and you hire a $50,000 speaker, you’re only paying $10 per person for their education and growth. What’s great about a speech is you get to educate and inspire an entire audience at one time. In other words, if this speaker actually made your problem go away, or generated X dollars in additional revenue, or aligned all of your people… how much is that worth to you? Things to consider when you’re selecting your price range: ![]() Again, some of these speakers can be great, but others have objectives other than serving the specific needs of your organization or audience. I would be wary of speakers who want to speak for free because they are selling something at the end. Early in my career I spoke for free in Malaysia because the company took me on their team vacation and also gave me access to a mastermind of successful entrepreneurs. Of course it’s rare to have such a strong brand, but you can still offer an experience that could be tempting. When I managed a company at Zappos there were great speakers who offered to speak for free to simply participate in the Zappos culture and and be part of the culture wave. There are many scenarios where a speech can be free, some great and others highly cautionary. Sometimes you can get a high-end speaker at this rate if they happen to be in your city and can easily drop by. ![]() This is the rate you’ll see for newer speakers or speakers who live on the road and do a very high volume of speeches every year. And like any bargain you could either be totally thrilled or end up wishing you had spent a little more to get a way better result. Also, speakers at this level speak often enough to master the craft but still build in time to develop new content and stay up to date on the field. Instead they serve the best brands in the world (make sure to look at their client list and past speaking engagements). The speakers at this level are not necessarily a brand names themselves. Don’t assume they’re great just because they’re expensive. I would make sure to watch many of their videos and ask for a reference. Whether or not they’re a great speaker is where you roll the dice. They can charge this much because that’s what their time is worth to them and they have strong brand names associated with them. At this rate you’re getting famous authors, former business leaders or even current CEO’s of great companies. ![]() You can use my guide at the end of the article to figure out if it’s worth it, but either way, at this level you’ll get a very engaging experience. I saw Seth speak in Las Vegas and he takes the audience through his entire journey of thinking across his books, so it’s like getting a massive education in marketing (and he makes it very funny). This is the Seth Godin level – very famous and strong speakers. I heard he once walked in late, not even knowing the audience and he still had everyone eating out of the palm of his hand… While this rate sounds a bit ludicrous, I spoke to an organization who hired him and they said it was cost effective because of how much money they raised through the Gala he attended. It’s like getting the chance to see Elvis while he’s still alive. I’ve done everything from a free hour to help out a friend to charging $45,000 for a comprehensive full-day presentation, workshop and follow-up support. I’ve been speaking for years, and I use a mix of speaking, workshops, consulting and products. So how do you know what’s the right cost? It can range from free up to over $250,000. It’s the wild wild west when it comes to speaker prices.
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